The Visit Experience
Concepts for the visitor experience at the Iraq National Museum of Architecture: the archive, audio guide, passport, workshop, catalogue, invitation, membership and café.
01An archive worth keepingIvory archive boxes with emerald spines and sequential numbering: a quiet system that joins institutional preservation to the visual identity.Proposed concept 
02Listen to spaceA dedicated audio guide with a short chapter card. One colour and a clear identity leave room for the place and its sound.Proposed concept 
03The visitor passportA pocket passport that gathers a stamp from each hall, turning the visit into a personal journey the visitor keeps.Proposed concept 
04Build your ideaAn education kit for building a miniature courtyard: wooden pieces, grid sheets and a folder that holds the workshop tools.Proposed concept 
05Architecture of memoryA catalogue with a courtyard plan on its cover. Inside, drawings and photographs sit with generous space and a clear order of information.Proposed concept 
06An invitation that becomes a courtyardA card that opens like a gate and reveals an inner courtyard, in a translucent sleeve that protects the composition.Proposed concept 
07Museum membersA membership pack with a numbered card and a welcome folder: durable materials and restrained detail.Proposed concept 
08A pause in the courtyardThe identity extends into the café: a ceramic cup, a folded menu and paper packaging that borrows the geometric pattern.Proposed concept
Proposed design concepts for applications of the identity, not announced services. What is confirmed will be announced through the official channels.